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Let’s skip the introduction on the role social media plays in all aspects of our lives. We know — it’s ubiquitous and shapes our personal and professional life. Similarly, it goes without saying that it’s also reimagining how businesses interact and engage with their customers.
Of course, there was another event that pushed even more people to interact with businesses exclusively online – COVID-19.
With a newer generation of customers (and another one around the corner!) choosing to shop online, there’s no better time than now to start using social media channels to engage with your current or future customers! Below, I’ve provided a few simple steps on how to start the selling process before a customer walks into your dealership!
1. Appoint a Current Employee as the Social Media Manager
Don’t worry – you shouldn’t have to add another body to payroll for this. Go ahead and find someone at your dealership who usually engages in social media. Next, ask them to start creating posts for your business!
Appointing one (or two, if you have the extra bandwidth) will make it easier for you to manage the workflow and ensure that content is being posted on your desired platforms!
2. Post Often and Every Day!
If you retain anything from this blog post, please let it be this – post as often and regularly as possible! Social Media runs off of content frequency, which means the more activity on your account, the better. You don’t have to worry about bothering anyone because most users don’t have the attention span to notice you’ve posted twelve times in 1 hour!
As for what you should be posting multiple times a day? Well, the answer for that lies….
3. Photos, Conversations, Advertising Campaigns – Anything!
Produce content that’ll connect you with your audience. Are you hoping to advertise some new inventory for an upcoming promotion/sale campaign? Post pictures of the inventory with a short description multiple times a day on Instagram! Are you hoping to chat with past and/or future customers to build your brand awareness? Search for your dealership’s name on Twitter and start building those relationships!
What’s important here is that you’re engaging with your past, present, or future customers!
4. Don’t be afraid to use Humor!
Social Media is often most effective when it’s dressed casually and friendly. Don’t be afraid to showcase your personality on platforms like Twitter, Facebook, or Instagram! Humor, for example, is a powerful style to adopt for audience engagement.
This might involve a goofy joke on Twitter, a video of your top sales member dancing in front of your new inventory on Tik Tok, or perhaps you post a meme onto Facebook – whatever style works best for you and your audience!
Your audience will better remember your dealership and brand if they attach a funny tweet to it as opposed to a standard promotional campaign announcement.